Is $20 a day good for Google Ads?

$20 a day (roughly $600/month) can work well for local service businesses, niche products, or low-competition keywords, but it won't go far in expensive industries like legal, insurance, or SaaS, where a single click can cost $10–$50. At $20/day, you're working with a small number of daily clicks, so success depends heavily on tight targeting, a handful of high-intent keywords rather than broad campaigns. This budget is best treated as a testing phase: enough to gather data on which keywords and ads convert, without enough volume to scale meaningfully yet. The key mistake businesses make at this budget is spreading it across too many keywords or ad groups, which dilutes the data you need to optimize. Keep it focused, review performance weekly, and use early results to decide whether to reallocate budget toward what's actually converting.